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The Team

Jesse O’Brien – Chief Evangelist

Jesse Participating in Primal Fridays at Zilker Park

Jesse O'Brien - Chief Evangelist

Jesse received his business degree in 2009 in Entrepreneurial Management from Texas Christian University, and after a stint in corporate America, decided to follow his passion of fitness. He is a Certified Strength and Conditioning Specialist and a Level 1 CrossFit coach at Westlake CrossFit. His mission is to empower individuals through physical subculture.

Favorite public place in Austin - The area by the volleyball courts at Zilker Park.

Favorite water venue - Deep Eddy Pool

Most impressive fitness feat - Ran the 2009 and 2010 Austin Marathon. The former never training for a marathon and ever running over six miles.

Jeff Armbruster – The Silent Type

Jeff Stand-Up Paddle-boarding on Lady Bird Lake

Jeff Armbruster - The Silent Type

Jeff graduated from TCU’s Neely School of Business in December 2008 with a Degree in Supply Chain and Logistics. Growing up in Austin has helped him to realize the importance of living an active lifestyle and strives to develop this concept throughout the community. Whether it’s running through the hill country, swimming in barton springs or biking the greenbelt trail, he loves to feel alive and ventures outdoors whenever possible.

John Daetwyler – The Hype Priest


John Daetwyler enjoying a hike in Austin

John Daetwyler- Just some guy with a passion for an active lifestyle and cool gear

I'm the father of three very active (maybe even hyperactive) kids that are all under 7 years old. I chase them around in the pool, on the soccer field, on their bikes, from furniture to furniture in the living room, in greenbelts and at the end of the day to their beds. I do this with the help of my awesome wife of 9 years, Jessica. (She might actually say she is raising four kids, but at least I am fully capable of getting myself dressed...sometimes.) I workout at Westlake CrossFit three times per week at 7:15 am. I torture myself through the Workout of the Day. This training has given me the fuel and power to excel at my other passions and has introduced me to some really great people. I'm an avid bike junkie, and I mountain bike at least twice a week. My addiction got so bad once that I even bought into a local bike shop for several years. I still have my first "real" mountain bike, a 1992 GT Tequesta that I got in Anchorage, AK as well as a few others I have picked up along the way. 

Alissa Magrum – Shows leg for ActiveATX

Alissa Magrum showing a little leg on behalf of ActiveATX

My name is Alissa Magrum.  Some may know me as the Executive Director of the local drowning prevention and water safety nonprofit organization, Colin’s Hope.  Others may know me as 6 year old Ella’s mom or as their soccer coach.  Still others may see me as a competitive (and friendly) age grouper in local triathlons, open water swims, trail runs or bike rides.  I would agree with all of those but am also proud to define myself as a charity athlete. Huh?  Need me to explain.  Ok, basically I believe wholeheartedly in the importance of leading an active lifestyle and will do almost anything to get in my daily workout.  That workout is my sanity.  It gives me energy.  It is a core value.  It’s as essential as morning coffee and is NOT negotiable. 

Owen O’Brien – Shows Jesse how to run

Owen after PRing on her 190# Deadlift with Perfect Form... Barefoot

Owen O’Brien - Fitness Enthusiast

Owen graduated from UT Austin in May of 2010 with a degree in Psychology and Plan II Honors. During her four years at UT, she worked as a columnist for the Daily Texan, studied Spanish and rescued sea turtles in Costa Rica, and went on late-night runs through the streets of Austin. After graduating from UT, she embarked upon a two-month backpacking trek through Central America. While traveling, she stayed active by hiking up volcanoes, swimming with sharks, and mountain biking through the jungle. Now back at home, she enjoys swimming laps, hiking through the greenbelt, and having her brothers torture her with Crossfit workouts. If you know of a new workout Owen must try out for her column, please feel free to contact her.

Conner Moore – Stronger than he looks

Conner Posing

Conner Moore - Fitness Enthusiast

Conner graduated Texas State University in 2010 with a degree in Health and Fitness Management. He grew up in Graham, Texas and after College made the move to Austin. Conner spends most days in the gym training himself or others. One day he hopes to make a living by inspiring others to make possitive changes in their lives by taking advantage of every day and living an active lifestyle.

Elizabeth O’Brien – The Only Sane One

Elizabeth O

Elizabeth O'Brien - Fitness Enthusiast and LPC

Elizabeth O’Brien, M.A., is a Licensed Professional Counselor (LPC) working in private practice in Austin, TX. A native of Memphis, TN, she and her husband, the photographer Michael O’Brien, moved to Austin in 1993 with their three children from New York City. 

Ms. O’Brien was a journalist for many years in South Florida and New York. She sees a strong connection between her two chosen professions: “Both journalism and therapy share a fascination with the human condition,” she says. “And both involve getting someone’s story, albeit with different agendas.” 

Ms. O’Brien works with individuals suffering from depression, anxiety, trauma, grief, relationship issues and body image issues. She also does some life coaching/mentoring. She is trained in Trauma First Aid (TFA); and EMDR (Eye Movement De-sensitization and Reprocessing), for treating trauma. Encouraging and modeling a healthy lifestyle—with a focus on fitness and nutrition—is key to her therapeutic work. 

Leslie Canter
Leslie Canter

Leslie Canter

My name is Leslie, and I graduated from a small liberal arts college in Claremont, California, called Pitzer.  It’s okay, you have probably never heard of it.  I studied Philosophy and creative writing, and if that’s not weird enough, I ran for fun.  I was a student-athlete, captaining the cross-country and track teams, and serving as Sports Editor for the newspaper serving five consortium colleges.  I moved back to Austin in June to dive in to the rich fitness community that we have here. I absolutely love to run, swim, surf, and generally be outside.  The friends and the activity keep me happy and sane!

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